White Label Agreement

Business

Business licensing arrangement allowing companies to rebrand and resell products or services as their own. Covers quality standards, pricing minimums, branding restrictions, and intellectual property ownership rights.

White Label Agreement

Disclaimer: This template is provided for informational purposes only and does not constitute legal advice. Consult a qualified legal professional before using any legal document.

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Key Clauses

  • 1

    White Label Rights

    Grants the reseller the right to rebrand and sell the product or service as their own.

  • 2

    Quality Standards

    Establishes product quality requirements and the manufacturer's quality obligations.

  • 3

    Pricing and Minimums

    Defines wholesale pricing, minimum order quantities, and volume discounts.

  • 4

    Branding Restrictions

    Sets guidelines for how the product may be rebranded and marketed.

  • 5

    IP Ownership

    Clarifies that underlying IP remains with the manufacturer/developer.

When You Need This

  • Reselling another company's product or service under your own brand
  • A manufacturer or SaaS provider licensing white-label rights to partners
  • Establishing quality standards for white-labeled products
  • Protecting underlying intellectual property while allowing rebranding

Frequently Asked Questions

What is a White Label Agreement?

Business licensing arrangement allowing companies to rebrand and resell products or services as their own. Covers quality standards, pricing minimums, branding restrictions, and intellectual property ownership rights.

What should a White Label Agreement include?

A comprehensive white label agreement should include: white label rights, quality standards, pricing and minimums, branding restrictions, ip ownership.

When do I need a White Label Agreement?

Reselling another company's product or service under your own brand. A manufacturer or SaaS provider licensing white-label rights to partners. Establishing quality standards for white-labeled products. Protecting underlying intellectual property while allowing rebranding.

Is this template legally binding?

Templates provide a strong starting point, but we recommend having important agreements reviewed by a qualified attorney in your jurisdiction to ensure they meet local legal requirements.

Can I customize this template?

Yes — all bracketed [placeholder] fields can be replaced with your specific information. You can also add, remove, or modify clauses to fit your particular situation.

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