Co-Marketing Agreement

Business

Partnership marketing contract between companies for shared promotional campaigns, defining cost allocation, brand usage rights, lead distribution, and performance metrics for collaborative marketing initiatives.

Co-Marketing Agreement

Disclaimer: This template is provided for informational purposes only and does not constitute legal advice. Consult a qualified legal professional before using any legal document.

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Key Clauses

  • 1

    Campaign Scope

    Defines the joint marketing activities, channels, and target audience.

  • 2

    Cost Sharing

    Allocates marketing expenses, budgets, and financial contributions between parties.

  • 3

    Brand Usage Rights

    Grants limited rights to use each other's logos, trademarks, and brand assets.

  • 4

    Lead Distribution

    Specifies how generated leads and customer data will be shared between parties.

  • 5

    Performance Metrics

    Establishes KPIs, reporting requirements, and campaign success criteria.

When You Need This

  • Two complementary businesses want to run a joint marketing campaign
  • Sharing marketing costs and resources with a strategic partner
  • Formalizing lead-sharing arrangements from co-branded content
  • Establishing brand usage guidelines for cross-promotional activities

Frequently Asked Questions

What is a Co-Marketing Agreement?

Partnership marketing contract between companies for shared promotional campaigns, defining cost allocation, brand usage rights, lead distribution, and performance metrics for collaborative marketing initiatives.

What should a Co-Marketing Agreement include?

A comprehensive co-marketing agreement should include: campaign scope, cost sharing, brand usage rights, lead distribution, performance metrics.

When do I need a Co-Marketing Agreement?

Two complementary businesses want to run a joint marketing campaign. Sharing marketing costs and resources with a strategic partner. Formalizing lead-sharing arrangements from co-branded content. Establishing brand usage guidelines for cross-promotional activities.

Is this template legally binding?

Templates provide a strong starting point, but we recommend having important agreements reviewed by a qualified attorney in your jurisdiction to ensure they meet local legal requirements.

Can I customize this template?

Yes — all bracketed [placeholder] fields can be replaced with your specific information. You can also add, remove, or modify clauses to fit your particular situation.

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